Privacy Policy 
Last updated: 12 August 2025

This Privacy Policy describes how Azulae (“we”, “our”, “us” or “the Site”) collects, uses, and discloses your personal information when you visit or make a purchase from our website, and your rights under the General Data Protection Regulation (GDPR).

1. CONTACT INFORMATION
If you have any questions, need more information about our privacy practices, or wish to make a complaint, you can contact us at:
Azulae / Lexson Fashion Brands B.V. 
Email: info@azulae.com 
Phone: +31 (0)76 522 3186 
Address: Tokyostraat 1-5, 1175 RB Lijnden, The Netherlands

2. PERSONAL INFORMATION WE COLLECT
Device information 

  • Purpose: To load the site correctly for you and analyse usage for optimisation. 

  • Source: Automatically collected when you visit our Site via cookies, log files, pixels, and similar technologies. 

  • Data collected: Browser type and version, IP address, time zone, cookie data, pages/products viewed, search terms, and interactions with the Site. 

  • Shared with: Website platform provider Shopify Privacy Policy, analytics tools (Google Analytics), and advertising partners (Meta/Facebook, Instagram, TikTok, Pinterest). 

Order information 

  • Purpose: To process orders, arrange shipping, send invoices/order confirmations, and detect/prevent fraud. 

  • Source: Collected directly from you during checkout. 

  • Data collected: Name, billing and shipping addresses, payment details, email, and phone number. 

  • Shared with: Payment processors (Shopify Payments, PayPal, credit card providers), shipping partners (DPD, Sendcloud), and Shopify Privacy Policy. 

Customer support information 

  • Purpose: To provide customer service and manage returns. 

  • Data collected: Name, email, shipping address, order details, and phone number. 

  • Shared with: Customer service tools (Shopify, email provider).

3. HOW WE USE YOUR PERSONAL DATA
We use your personal data to: 

  • Offer and sell products. 

  • Process and fulfil orders. 

  • Provide customer support. 

  • Communicate marketing and updates (if opted in). 

  • Improve and optimise our website and services. 

  • Comply with legal and tax obligations. 

4. LAWFUL BASES FOR PROCESSING
Under the GDPR, we process your personal data under these legal bases: 

  • Your consent (for marketing emails, cookies). 

  • The performance of a contract (to fulfil your order). 

  • Legal obligations (e.g., tax record keeping). 

  1. Our legitimate interests (e.g., improving our website, fraud prevention).

5. SHARING YOUR PERSONAL INFORMATION
We share your information with trusted third parties for the purposes described above: 

  • Payment providers – Shopify Payments, PayPal, credit card companies 

  • Shipping partners – DPD, Sendcloud 

  • Analytics & advertising – Google Analytics, Meta/Facebook Privacy Policy, Instagram, TikTok Privacy Policy, Pinterest Privacy Policy 

We may also share your information when required by law or to protect our rights.

6. BEHAVIORAL ADVERTISING
We use targeted advertising to show you relevant offers. 
You can learn more about targeted advertising here: Network Advertising Initiative – How it Works. 
 
Opt-out links: 

7. RETENTION
We keep your personal information only as long as necessary: 

  • Orders & tax records: 7 years (required by Dutch law) 

  • Marketing data: until you unsubscribe or withdraw consent 

Customer service records: up to 2 years after last contact

8. YOUR RIGHTS
If you are in the EEA, you have the right to: 

  • Access the personal information we hold about you 

  • Request correction, updating, or deletion 

  • Request data portability 

  • Withdraw consent at any time 

  • Object to certain processing, including profiling 

To exercise these rights, contact us at info@azulae.com.

9. DATA TRANSFERS
Your data may be transferred outside the EEA for processing (for example, to Shopify servers in Canada or the USA). In such cases, we ensure that appropriate safeguards are in place in accordance with the GDPR. These safeguards may include the use of Standard Contractual Clauses approved by the European Commission or other lawful transfer mechanisms, ensuring that your personal data is protected to the same standards as within the EEA.

10. COOKIES
Cookies are small files stored on your device to improve your browsing experience. We use: 

  • Functional cookies – Required for site operation 

  • Analytics cookies – Measure site performance (Google Analytics) 

  • Advertising cookies – Deliver targeted ads (Meta, TikTok, Pinterest) 

  • Social media cookies – Enable sharing functions 

You can manage or delete cookies in your browser settings.

11. AUTOMATED DECISION-MAKING 
We do not engage in fully automated decision-making with legal or significant effects on you. Shopify may use limited automated decision-making for fraud prevention.

12. CHANGES
We may update this Privacy Policy periodically. Updates will be posted here with the revised date.